Multimedia installation Van Gogh Alive in Salzburg.

Engaging, educational and immersive - the world's most visited immersive exhibition will be on display at the fair from June 17 to October 8, 2023.


Van Gogh Alive is an immersive art and entertainment experience that has inspired over 8.5 million people in more than 70 cities around the world. Last seen in Frankfurt, Cologne and Hamburg, this special multi-sensory experience will now be available to Salzburg audiences.

Van Gogh's masterpieces have been exhibited around the world for over a hundred years - but never before in this way. On nearly 2,000 m2, Grande Experiences presents an immersive exhibition for the whole family. From the very first moment, a vibrant symphony of light, color, sound and scent invites you to leave your everyday life behind and enjoy an unforgettable experience for all your senses. Over 3,000 paintings are accompanied by haunting classical music, transforming the exhibition space into a total work of art. Visitors young and old can stroll, play and let their intuition guide them through the huge projections and vibrant colors of Van Gogh's richly detailed work.

The backdrop is Hall 4 of the Messezentrum in the north, the largest multi-functional venue in Salzburg with direct transport links via public transport, cycle and foot paths as well as freeway access & exit and within a 10-minute drive to the airport & main train station. The installations are all completely barrier-free.

There, from 17.06. to 08.10.2023, daily between 10 a.m. and 8 p.m., Van Gogh Alive enables visitors* to immerse themselves completely in the world of the famous artist and discover a new, unexpected approach to art. Van Gogh's masterpieces come to life and become tangible with all the senses. This unusual, ever-present art experience allows visitors young and old to have an educational, fascinating and fun experience.

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